-
1. Bird's Eye View of a Profitable Web App
-
We take a look at the main flows through a web application I've been running for over ten years, OxbridgeNotes. You'll see each side of this marketplace, along with its admin area. You'll visit Google Analytics to see the traffic figures, and afterwards we'll return to the command line and analyze the codebase size, showing off some handy tools in the process.
-
2. MVP & Origin Story
-
3. SEO Strategies For Web Apps - Part I
-
4. SEO Strategies For Web Apps - Part II
-
5. How To Use Google Analytics I: Ecommerce & UTM
-
6. Google Analytics II: Demographics & Customer Lifetime Value Reports
-
7. Google Analytics III: Location, Device & Browser Reports
-
8. Google Analytics IV: Content Drilldown, Checkout Behavior, and Benchmarking Reports
-
9. The 6 Fundamental Principles of Paid Advertising
-
10. Google Analytics V: Events, Goals, Referrals Reports
-
11. Google Analytics VI: Adwords, ROAS, Treemaps
-
12. Google Analytics VII: Search Terms, Time Lag, Users Flow Reports
-
13. Google AdWords I: Get 1000s of Keyword Ideas with the Keyword Planner
-
14. Google AdWords II: Ad Group Cost Forecasts with the Keyword Planner
-
15. Google AdWords III: The Five Kinds of Keyword Match Types
-
16. Basics of Advert Copywriting: 4 Psychological Principles
-
17. How to Write an Advert I: Image and Headline
-
19. How to Write an Advert II: Copy and URL
-
20. Workflows for Optimizing Ad Copy, and Intro to Statistical Significance