This is the first - and most fundamental - of my videos about paid advertisin...

In this episode, we'll come up an advertising hypothesis (keywords+country) b...

Today I'll show you how to use AdWords Keyword Planner to guestimate the pric...

Today I introduce the five keyword match types available in Google AdWords: b...

Using lots of real-world example adverts, I'll distill my experiences writing...

The image and the headline are the two most important components of an online...

Learn all about how advertisers use everything from capitalization, to emojis...

Taking inspiration from Darwin, I outline a workflow for making advertisement...