Non-Traditional Ways of Thinking About Targeting on Inbound.org

Fresh mental models to help with finding the right targeting for your online advertising.


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Awareness Through the Creation of Jargon

An experiment in perception involving a taxonomy of typos.


Debugging Rails with Custom Instrumentation

Why settle with the debugging tools built into Rails? Why not create your own custom tools to ease the load?


Debugging Rails with Online or Third Party Tools

How Google Webmaster Tools, Google Search, New Relic, and email delivery reports can help you uncover errors in your web application