Non-Traditional Ways of Thinking About Targeting on Inbound.org

Fresh mental models to help with finding the right targeting for your online advertising.


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Awareness Through the Creation of Jargon

An experiment in perception involving a taxonomy of typos.


Automating Popularity

Can handing your Facebook profile to a computer program make you more popular in real life?


Debugging Rails with Custom Instrumentation

Why settle with the debugging tools built into Rails? Why not create your own custom tools to ease the load?