Non-Traditional Ways of Thinking About Targeting on Inbound.org

Fresh mental models to help with finding the right targeting for your online advertising.

Just a short message to direct you to my article on targeting over on Inbound.org.

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5 Ways URLs Go Wrong

A tour of the traps and potholes that inhibit us from getting URL naming right

SEO and Internationalisation

Separate language from territory; clarify your international site structure to Google

Debugging Rails with Pry Console

Tips and tricks for snooping about your codebase with the Pry console. You'll learn how to view the source code of ANY method on demand, see global variables, or change "self" to another object.

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